"NOVEL SEWING MACHINE CO." established in 1955 by founder Mr. Narayandas Valji Parmar at Pune – main location of the group. Novel was the first Sewing Machine brand to give home services to customers. Due to good quality Sewing Machines and better services at very reasonable prices demand was increasing. To cater to demand from other areas own branches were opened and dealers were appointed.
Today company has three own showrooms and around 350 dealers network managed by second and third generation of the family having vast experience in sewing machine industry. Company enjoys largest market share in western Maharashtra.
Company caters to all types of sewing requirements of customers ranging from simple domestic (home use) to commercial tailors and industrial garment factories. Having vast retail experience and knowing customers requirements company has started importing Domestic Auto Zigzag Sewing Machines and Specialized Industrial Sewing Machines which are well accepted by Industrial and Domestic users.